Michaela Lyutskanova is a specialist with extensive knowledge in advertising, marketing, and distribution in the cultural sector. She has long-term experience as a PR and marketing specialist at the Sofia International Film Festival, Cinema House, Antistatic, Etud Gallery, Burgas International Film Festival, Rodope International Film Festival, Act Independent Theater Festival, Ivo Dimchev, Metheor, and various artists and organizations in the creative industries.